設(shè)計(jì)一本高 檔的書籍封面是吸引客戶去翻開內(nèi)容的關(guān)鍵原因，封面設(shè)計(jì)也是書籍裝幀藝術(shù)的重要組成部分，它的作用除了保護(hù)書以為，更重要的是表達(dá)書籍內(nèi)容和格調(diào)，使讀者在閱讀之前有所了解，具有一定的宣傳作用，也可以說是小型廣告，但書籍封面并不是一個獨(dú)立設(shè)計(jì)，它是書籍整體的一個不可分離的部分。

The design of a high-end book cover is the key reason to attract customers to open the content. The cover design is also an important part of the book binding art. Its function is not only to protect the book, but also to express the content and style of the book, so that readers can have an understanding before reading. It has a certain promotional role, which can also be said to be a small advertisement, But the book cover is not an independent design, it is an integral part of the whole book.

書籍的封面有精 裝和平裝之分，平裝的的封面是先與讀者接觸的，故其設(shè)計(jì)不僅要保護(hù)書籍，傳達(dá)信息，還要一定的廣告作用。精 裝書的封面一般在外面還有護(hù)封，護(hù)封和平裝書的封面作用大致相同，由護(hù)封保護(hù)的精 裝書封面也稱“內(nèi)封”一般都設(shè)計(jì)得簡潔大方。

Book covers can be divided into hardcover and paperback. Paperback covers contact readers first, so the design should not only protect books, convey information, but also play an advertising role. The cover of a hardcover book usually has a cover on the outside. The cover of a hardcover book has the same function as that of a paperback book. The cover of a hardcover book protected by a cover, also known as the "inner cover", is generally designed concisely and generously.

平裝書目前是我們在書展或者是市場上看到的一種采用方式，它裝訂方法簡易，成本稍微低廉，也便于攜帶，受到我們大眾歡迎，基本用在期刊和比較薄但印數(shù)較大的書籍。

At present, paperback book is a way we see in the book fair or market. It is easy to bind, slightly low cost, and easy to carry. It is popular with the public. It is basically used in journals and relatively thin but large number of books.

平裝書的封面包括前封、后封和書籍。也有的平裝書封面有勒口，相當(dāng)于半精 裝，這主要是為了增加封面的厚度，更好的保護(hù)書籍，同時也可以給人精致昂貴的感覺。

The cover of paperback includes front cover, back cover and book. Some paperback books have a mouth on the cover, which is equivalent to semi hardcover. This is mainly to increase the thickness of the cover, better protect the books, and also give people the feeling of exquisite and expensive.

平裝書封面的設(shè)計(jì)重 點(diǎn)一般在前封和書籍上，因?yàn)闀跈淮袄锸瞧椒呕蛘呤橇⒅?，故這兩個封面的設(shè)計(jì)一般重 點(diǎn)考慮。

The design focus of paperback cover is generally on the front cover and the book, because the book is flat or standing in the window, so the design of these two covers is generally considered.

封面設(shè)計(jì)要素依靠文字、圖形、色彩的編排來體現(xiàn)設(shè)計(jì)的構(gòu)思，立意，將不同形態(tài)的文字、圖形色彩與它們置在不同的位置，所產(chǎn)生出來的不同的感覺。

The elements of cover design rely on the arrangement of words, graphics and colors to reflect the design idea and conception. Different forms of words and graphics and colors are placed in different positions, resulting in different feelings.

構(gòu)圖是把構(gòu)思中形成的形象在畫面上組織起來，進(jìn)行編排，即在一定的格式內(nèi)進(jìn)行文字，圖形的布局。文字是封面上讀者了解書籍內(nèi)容的一把鑰匙，一本書籍的封面，可以沒有圖形，但不能沒有文字，文字既具有語言意義，同時又是抽象的圖形符號，它是點(diǎn)、線、面設(shè)計(jì)的綜合體。

Composition is to organize and arrange the images formed in the conception on the screen, that is, to lay out the words and figures in a certain format. Text is a key for readers to understand the content of a book on the cover. A book cover can have no graphics, but it can't be without text. Text has both language meaning and abstract graphic symbols. It is a complex of point, line and surface design.

封面上的文字主要指書名，作者名和出版社名，所以創(chuàng)意即從書名開始，書名文字本身的造型設(shè)計(jì)是書籍設(shè)計(jì)的重要的環(huán)節(jié)，封面設(shè)計(jì)中，有的是純文字設(shè)計(jì)，沒有圖形，它需要考慮的是文字之間的配合，文字的合理編排，字體字號的正確選擇，可根據(jù)構(gòu)成的需要和書的風(fēng)格把充滿活力的封面字體視為點(diǎn)、線，面來排列組合，強(qiáng)調(diào)書名的醒目、清晰，有良好的可變性和可讀性。

The text on the cover mainly refers to the title of the book, the name of the author and the name of the publishing house. Therefore, the creativity starts from the title of the book. The modeling design of the title text itself is an important part of the book design. In the cover design, there are some pure text design without graphics. What it needs to consider is the coordination between the text, the reasonable arrangement of the text, and the correct selection of the font size, According to the needs of composition and the style of the book, the energetic cover fonts can be arranged and combined as dots, lines and faces, emphasizing the striking and clear title, good variability and readability.

書籍封面的設(shè)計(jì)要素還包括色彩，色彩的恰當(dāng)運(yùn)用是分明設(shè)計(jì)的成敗的關(guān)鍵，得體的色彩表現(xiàn)和藝術(shù)處理，能產(chǎn)生強(qiáng)烈的視覺沖擊力，色彩的運(yùn)用要考慮內(nèi)容的需要，用不同的色彩對比的效果來表達(dá)不同的內(nèi)容思想。

The design elements of book cover also include color. The proper use of color is the key to the success or failure of clear design. Proper color expression and artistic processing can produce strong visual impact. The use of color should consider the needs of content, and use different color contrast effects to express different content ideas